STEPN is partnering with adidas to revolutionise the web3 industry
Earlier this month, we proudly announced our groundbreaking partnership with adidas, a global leader in the sporting goods industry.
This partnership has been warmly welcomed by our community, showcasing our boundless potential in propelling web3 to global adoption.
Under the banner of “STEPN x adidas: Step into the Future,” our goal is to revolutionise the web3 ecosystem by endowing NFTs with more than just a collectible value, but real utility as well.
By using your STEPN x adidas co-branded Genesis Sneaker, you’re not just joining the largest community in web3; you’re also embracing a healthier lifestyle where every step rewards you in the STEPN ecosystem.
1,000 co-branded Genesis Sneakers
Our partnership started with a limited edition of 1,000 adidas x STEPN co-branded Genesis Sneakers on the Solana Blockchain, featuring four unique designs in an endless spectrum of colours.
990 of these Sneakers were raffled on our marketplace, mooar.com, during a five-day Raffle Mint event, from April 17 to April 21.
Participants could purchase tickets with GMT, or by using FSL points earned with the recently launched FSL ID. True to our community-first policy, we refunded all non-winning tickets.
These exclusive Genesis Sneakers were inspired by adidas most iconic Running Silhouettes including the Supernova and Ultraboost, further blurring the lines between the tangible and digital realms.
A new Era
This inaugural phase of our long-term collaboration with adidas signifies the start of an extraordinary journey. As a frontrunner in the sportswear industry, adidas, in partnership with STEPN, the leader web3 lifestyle app, is set to mainstream the web3 experience through innovative in-app features and exclusive product releases.
Commenting on the partnership, Shiti Manghani, CEO of STEPN by FSL, says: “This collaboration between STEPN and adidas underscores how powerful it is when you can move-and-earn in both the virtual and real world simultaneously. That such a physical and digital — or ‘phygital’ — partnership between the most widely used lifestyle app and a global brand like adidas are now a reality indicates the direction lifestyle rewards are going.”
With exciting plans for the future that will be revealed very soon, we want to reinforce our commitment to delivering the best to our community.
We can’t wait to share with you what’s coming up next 👀
STEPN x adidas: Step into the Future.
